Frankfurt, Germany & Lagos, Nigeria, Sept., 2021. GreenTec Capital is pleased to share that our Nigerian portfolio company, Pricepally, has launched new mobile apps and website, and will expand operations into Nigeria’s capital city, Abuja.
Pricepally is a digital food cooperative that connects farmers directly to end buyers who are able to buy fresh produce in bulk and save considerable money. The company launched its operations in Lagos, Nigeria as a solution to highly-volatile consumer food prices at urban markets. The platform has novel features which allow shoppers to pool purchase orders with friends or strangers, further adding to savings and flexibility. The company was launched in 2019 in Lagos, and plans to expand its operations into Abuja in Q4 2021 and into Port Harcourt in Q1 2022.
Pricepally currently serves over 700 households and over 100 business monthly with a double-digit month on month growth rate and a 77% retention rate. The company expects not only to increase its customer base through expansion into new markets, but also improve its supply chain through increased supply and customer bases.
Read more about Pricepally’s current success and future plans by following the link to an interesting Disrupt Africa article. To check out the new Pricepally site and apps follow the links provided below.