In partnership with the TUI Care Foundation, we are implementing a two-year program (September 2025–August 2027) to strengthen tourism entrepreneurship and sustainable value creation in Morocco and Namibia. 

Building on the strong results and key learnings from the TUI Futureshaper program in Senegal, the initiative is designed to address structural challenges that limit inclusive growth in both tourism markets. 

The program supports 20 tourism SMEs and 10 startups through two distinct but complementary tracks, both delivered over a 14-month period. SMEs take part in a business and digital strengthening program combining 1:1 mentoring with hands-on workshops, focused on market access, operational efficiency, and access to finance. Startups join a dedicated venture-building track, also delivered through individual mentoring and group workshops, to refine business models, accelerate growth, and prepare for investment. Both tracks are closely integrated with local and international ecosystem partners to maximize impact.